Author Archives: Claire

Your Year in 4(ish) Words: Revisited

Posted on July 19, 2012 by Claire

Almost exactly 6 months ago I invited you to come up with 4 words to describe how you’d like your year to be.  Now that we’re half way through the year, and with the school summer holidays about to start, … Continue reading →

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7 Steps to Understanding Your Brand

Posted on July 4, 2012 by Claire

Do you know what your brand is? Do your customers? This 7 step approach will help you to get clarity on how you want to be perceived and how to apply it to everything your customers see and experience. Having … Continue reading →

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Why It Pays To Show Your Face Online

Posted on June 29, 2012 by Claire

Do you have a profile on several social media sites or a website for your business? Do you use a photograph or a logo to identify you or your business? This post will help you decide when to use a … Continue reading →

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5 Ways To Add Personality To Your Networking Pitch

Posted on June 21, 2012 by Claire

Have you ever been to a networking event and seen the same people, giving the same dull pitches, not talking to anyone, trying to sell, only ‘talking business’ and generally being bland?  Do you see people from the same profession … Continue reading →

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A Story of Britain’s Longest Non-Stop Running Race

Posted on June 14, 2012 by Claire

If you follow me on Twitter, you may have noticed a frenzy of activity over the Jubilee weekend.  If you’re wondering what #gucr2012 or what the checkpoints were all about, let me tell you a story.  Are you sitting comfortably? … Continue reading →

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Twitter hashtags: what they are and how to use them

Posted on May 24, 2012 by Claire

Have you seen hashtags used on Twitter or heard them mentioned and not had a clue what they’re for?  Would you like to know how you could use them for your business?  In this article I explain 2 ways that … Continue reading →

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Blogging, Microblogging and the Frustrated Small Business Owner

Posted on May 17, 2012 by Claire

Have you tried ‘traditional blogging’ and find that you struggle for the time to plan it properly, never mind write a post? Do you slave away creating a masterpiece, but struggle to make an impact? This article addresses this and … Continue reading →

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5 Competitive Forces a Small Business Should Never Ignore

Posted on May 10, 2012 by Claire

Do you feel oblivious to your competitors? Do you want a simple but proven way to look at where you stand and what’s going on around you? Here I demystify a classic marketing model and show you how to apply … Continue reading →

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Marketing Demystified: What mystifies you about marketing?

Posted on May 3, 2012 by Claire

Is there one area of marketing that mystifies you?  Do you wish you knew more about it and how to execute it?  Well my ‘Marketing Demystified’ blog series should help. The premise behind it is that I’d like to develop … Continue reading →

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