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Tag Archives: Copywriting
Do you want to know why ‘Welcome to our website’ is a totally pointless and ineffective way to make people actually feel welcomed on your website? Read on. I was reading a copywriting book – The Copywriting Sourcebook by Andy … Continue reading
Would you like to know what the 5 elements of great web copy are? This post looks at the essentials of copy that will capture the hearts and minds of readers and lead them to buy. Why I hate web … Continue reading
Ever wondered what the copywriting process actually entails when you pay a professional? Well that’s the aim of this post – to give an insight into what goes on behind closed doors to produce effective copy that engages your target … Continue reading
I’ve been working with a lot of small business owners lately who have websites but know they need improving. In some way. To give them credit where it’s due, they know where the problems are and they’ve come to me … Continue reading