Tag Archives: Copywriting

Welcome to our website (don’t ever write this)

Posted on March 15, 2012 by Claire

Do you want to know why ‘Welcome to our website’ is a totally pointless and ineffective way to make people actually feel welcomed on your website? Read on. I was reading a copywriting book – The Copywriting Sourcebook by Andy … Continue reading →

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5 essential elements of great web copy to try now

Posted on February 23, 2012 by Claire

Would you like to know what the 5 elements of great web copy are? This post looks at the essentials of copy that will capture the hearts and minds of readers and lead them to buy. Why I hate web … Continue reading →

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Copywriting – it’s more than just words

Posted on February 9, 2012 by Claire

Ever wondered what the copywriting process actually entails when you pay a professional?  Well that’s the aim of this post – to give an insight into what goes on behind closed doors to produce effective copy that engages your target … Continue reading →

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Marketing – why you CAN do it yourself (and when you shouldn’t)

Posted on January 27, 2012 by Claire

Running a marketing business, you might be wondering why I’m advocating doing marketing yourself. Well there’s a big reason for this. I don’t do marketing for people. My business is built on seeing 2 things that concern me: Businesses hiring … Continue reading →

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5 ways to make your website ‘speak’ to your customers

Posted on August 17, 2011 by Claire

I’ve been working with a lot of small business owners lately who have websites but know they need improving. In some way. To give them credit where it’s due, they know where the problems are and they’ve come to me … Continue reading →

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Are you really talking TO your customer?

Posted on October 6, 2010 by Claire

I’m constantly surprised at how many brochures, websites, newsletters and articles are not truly addressing the audience.  By this I mean that the way in which these marketing texts are written is purely as a means for businesses to talk … Continue reading →

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