Tag Archives: Copywriting

Planning Your Blog: A 5 Step Formula

Have you ever struggled to keep on top of actually getting your blog done regularly? This post looks at a 5 step approach to getting yours planned out for the next 12 months. Sounds good? In last week’s post on … Continue reading

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Welcome to our website (don’t ever write this)

Do you want to know why ‘Welcome to our website’ is a totally pointless and ineffective way to make people actually feel welcomed on your website? Read on. I was reading a copywriting book – The Copywriting Sourcebook by Andy … Continue reading

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5 essential elements of great web copy to try now

Would you like to know what the 5 elements of great web copy are? This post looks at the essentials of copy that will capture the hearts and minds of readers and lead them to buy. Why I hate web … Continue reading

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Copywriting – it’s more than just words

Ever wondered what the copywriting process actually entails when you pay a professional? ¬†Well that’s the aim of this post – to give an insight into what goes on behind closed doors to produce effective copy that engages your target … Continue reading

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Marketing – why you CAN do it yourself (and when you shouldn’t)

Running a marketing business, you might be wondering why I’m advocating doing marketing yourself. Well there’s a big reason for this. I don’t do marketing for people. My business is built on seeing 2 things that concern me: Businesses hiring … Continue reading

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5 ways to make your website ‘speak’ to your customers

I’ve been working with a lot of small business owners lately who have websites but know they need improving. In some way. To give them credit where it’s due, they know where the problems are and they’ve come to me … Continue reading

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Are you really talking TO your customer?

I’m constantly surprised at how many brochures, websites, newsletters and articles are not truly addressing the audience.¬† By this I mean that the way in which these marketing texts are written is purely as a means for businesses to talk … Continue reading

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