Tag Archives: Website

Why It Pays To Show Your Face Online

Posted on June 29, 2012 by Claire

Do you have a profile on several social media sites or a website for your business? Do you use a photograph or a logo to identify you or your business? This post will help you decide when to use a … Continue reading →

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Welcome to our website (don’t ever write this)

Posted on March 15, 2012 by Claire

Do you want to know why ‘Welcome to our website’ is a totally pointless and ineffective way to make people actually feel welcomed on your website? Read on. I was reading a copywriting book – The Copywriting Sourcebook by Andy … Continue reading →

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5 essential elements of great web copy to try now

Posted on February 23, 2012 by Claire

Would you like to know what the 5 elements of great web copy are? This post looks at the essentials of copy that will capture the hearts and minds of readers and lead them to buy. Why I hate web … Continue reading →

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Copywriting – it’s more than just words

Posted on February 9, 2012 by Claire

Ever wondered what the copywriting process actually entails when you pay a professional?  Well that’s the aim of this post – to give an insight into what goes on behind closed doors to produce effective copy that engages your target … Continue reading →

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Marketing – why you CAN do it yourself (and when you shouldn’t)

Posted on January 27, 2012 by Claire

Running a marketing business, you might be wondering why I’m advocating doing marketing yourself. Well there’s a big reason for this. I don’t do marketing for people. My business is built on seeing 2 things that concern me: Businesses hiring … Continue reading →

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3 BIG reasons to be a confident small business owner in 2011

Posted on November 15, 2011 by Claire

This week is Global Entrepreneurship Week and it’s also the week that I’ve finally pulled my ideas together and feel ready and confident to launch my new website.  No easy task for a marketer, with the pressure of doing a … Continue reading →

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You DO have time to market your business (5 reasons why)

Posted on May 29, 2011 by Claire

I’ve been doing a bit of asking around lately and it seems that small business owners have one BIG problem with marketing – they don’t have time to do it.  Sure, they want to and see the value, but they … Continue reading →

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